It was blah as an ad, but brilliant as a business strategy: introduce a new product with the first ad position in the Super Bowl. Big idea. Although stealing share from great craft beers, like we have here in Wisconsin, will be a lonnnnnnnnnng uphill climb for a company whose flagship brew is bad beer. Good luck with that In-Bev! We’ll see if Black Crown will be around for the next Super Bowl.
The M&M’s ad was fun. I bet Meat Loaf is laughing. Seems like the more lame the song is, the more funny the ad can be.
Audi and Mercedes must use the same research. They’re both pandering to the high school reverse-asperation phenomena reserved for brands like Axe. Bad form for such prestigious brands.