Archives For January 2013

Here’s a quick tune to help you get up, get energized, and light the rocket on your creative, idea-filled work week.

Awungilobolele by Udokotela Shange Namajaha off The Indestructible Beat of Soweto, a phenomenal compilation of music coming from South Africa in the 1980’s.

 

 

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Here’s a quick tune to help you get up, get energized, and light the rocket on your creative, idea-filled work week.

Five Guys Named Moe by Joe Jackson off of the fantastic Louis Jordan tribute album. Do yourself a fave and dig into some Louie Jordan.

These are bourbon ball makers. It makes four ice cubes. Four huge, whiskey-loving ice cubes, just one needed per glass.

These are bourbon ball ice cube makers. It makes four ice cubes. Four enormously huge, whiskey-loving ice cubes.

It’s simple. Give away exclusive cool stuff, for free.

That’s one way how Maker’s Mark puts the customer first. This short video blog shows three cool gifts I’ve received just by signing up for the Maker’s Mark Ambassador Club about five years ago. It’s a really cool loyalty program that rewards customers with exclusive perks. The letter that came with the gift this year encourages folks to go to the Maker’s Mark Facebook page to “share the laughs.” (Although it doesn’t look like a lot of folks did.)

Word of Mouth.org calls it one of the best fan clubs of all time in this great story. They’re right. Maker’s Mark is making a huge number of fans feel special just by doing things a little differently. This disruptive tactic goes a long way to build not just long-term customers, but long-term fanatics. And hey, volume was up 16% for the first half of 2011 according to Nielsen. (See their entry into the Ogilvy Research Awards.)

Here’s Maker’s Mark website where people can sign up for the Ambassador program. And here are some neat photos from Maker’s Mark fans over at Flickr.

Here’s a quick tune to help you get up, get energized, and light the rocket on your creative, idea-filled work week.

Feel Like Funkin’ It Up by The Rebirth Brass Band filmed here live in 2005 at a Jazzfest after-party.

At a record $4 million-plus, advertisers are way past counting on the element of surprise to make their ads a big deal on Super Bowl game day. Most brands are trying to get their money’s worth by starting the conversation early. Oreo already got their Super Bowl ad hype machine going. It began in October. Ads will be pre-released, there will be contests. Lincoln asked fans to contribute to their script via Twitter. Paramount’s ad for “Star Trek Into Darkness” will be enhanced if you download an app.

Advertising genius/dropout Alex Bogusky got great hype already for SodaStream by cleverly getting the ad banned. In Britian. For “denigration of the bottled drinks market.” But the ad strategy is brilliant, and SodaStream could be one of the biggest financial winners among Super Bowl advertisers. They likely lead in brand impressions at this point because of the ban.

CBS Chief Les Moonves called it “probably the biggest day of the year for this entire corporation.” Shyeah. Let’s see, $4 million times about 60 available ads = $240 million for CBS. Yes, that’s a good day.

I’ll be having another Super Bowl ad party here on at the Idea Bucket. Stay tuned. Meanwhile here’s an excellent scorecard summary on this year’s ads.

 

A musical model found in the subterranean depths of a basement in Portland.

A musical model found in the subterranean depths of a basement in Portland.

This is a wonderful story about an old basement in the old Pittock Block building in Portland. Wait, don’t go! It’s really about the magic mojo of urban spelunking. The kind of mojo that’s discovered quite freakishly, what with all the urban spelunking, the cha-cha bathing beauties, and World War I updates on tattered old paper plastered on the walls, deeeeeeeeeep in the bowels of a big ol’ building. It’s old-meets-new. It’s historic preservation. It’s cool discovery. The ironic twist part at the end about old communications intersecting with new communications is just wonderful. As basement stories go, it’s a a dandy. Click, read, enjoy. Here’s a story about it from the Oregonian.

Very old meets very new.

Very old meets very new.

Expect the 28th to follow the 27th again this year.

Expect the 28th to follow the 27th again this year.

I’ve spent literally seconds scouring the world wide internet for stories of the Pantone color system’s 2013 calendar written in French, and I really feel this is the best one. It’s a really cool idea for a calendar.

It was created by the one and only Pentagram Design‘s Eddie Opara and Brankica Harvey.

You can buy one for $15.00.

Via Fubiz.

Here’s a quick tune to help you get. On. Up. Turn. It. Up.

Move on Up by Curtis Mayfield, off the 1970 album Curtis.