Volkswagen Passat mini Vader ad “The Force” – over 12,000,000 views BEFORE the game.

February 6, 2011 — Leave a comment

Hats off to Volkswagen. They are smart. They made a great Super Bowl ad, even though it really isn’t selling a heck of a lot. And the strategy to release the ad before the game isn’t new. But the combination of a great piece of communication, and great social media support has already created a mega hit.

And come on, the kid, Max Page, is great. Here’s a cool story on him. He’s a kindergartener, he’s in the Screen Actor’s Guild, and has been on “The Young and the Restless” over 40 times. He will be a very popular little fella this week.

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