Volkswagen Passat mini Vader ad “The Force” – over 12,000,000 views BEFORE the game.

February 6, 2011 — Leave a comment

Hats off to Volkswagen. They are smart. They made a great Super Bowl ad, even though it really isn’t selling a heck of a lot. And the strategy to release the ad before the game isn’t new. But the combination of a great piece of communication, and great social media support has already created a mega hit.

And come on, the kid, Max Page, is great. Here’s a cool story on him. He’s a kindergartener, he’s in the Screen Actor’s Guild, and has been on “The Young and the Restless” over 40 times. He will be a very popular little fella this week.

No Comments

Be the first to start the conversation!

What do you think?

Fill in your details below or click an icon to log in: Logo

You are commenting using your account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s