Archives For Super Bowl ads

Tonight is the first big live TV event in the US since last week’s Super Bowl. Are advertisers on stand-by, waiting for something to jump on, like an electricity malfunction?

Here’s a quick video asking you to predict the future. The “blackout ads” that appeard in social media as a result of the Super Bowl blunder paved new advertising ground. Advertisers took advantage of a one-of-a-kind opportunity to instantly connect with customers in ways that they haven’t before. These kinds of ads are going to happen again, most likely during the awards show season. So, this video asks, what is this new ad format going to be called from here on out?

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Here is my annual day after the Super Bowl interview WISC – TV. It’s always great to talk about the ads with Mark and Susan. Thanks folks. And hey, I like horses. They’re our friends. But I’m not loving the Clydesdale ad. Check it out.

What were your favorite and least favorite ads?

At a record $4 million-plus, advertisers are way past counting on the element of surprise to make their ads a big deal on Super Bowl game day. Most brands are trying to get their money’s worth by starting the conversation early. Oreo already got their Super Bowl ad hype machine going. It began in October. Ads will be pre-released, there will be contests. Lincoln asked fans to contribute to their script via Twitter. Paramount’s ad for “Star Trek Into Darkness” will be enhanced if you download an app.

Advertising genius/dropout Alex Bogusky got great hype already for SodaStream by cleverly getting the ad banned. In Britian. For “denigration of the bottled drinks market.” But the ad strategy is brilliant, and SodaStream could be one of the biggest financial winners among Super Bowl advertisers. They likely lead in brand impressions at this point because of the ban.

CBS Chief Les Moonves called it “probably the biggest day of the year for this entire corporation.” Shyeah. Let’s see, $4 million times about 60 available ads = $240 million for CBS. Yes, that’s a good day.

I’ll be having another Super Bowl ad party here on at the Idea Bucket. Stay tuned. Meanwhile here’s an excellent scorecard summary on this year’s ads.