Archives For Instagram

Instagram, you rascal. You come out swinging, bury Hipstamatic and a lot of other photo sharing wannabes, but golly, you’re an organizational frowny face. Flickr has got you beat in spades as a place to share photos. And today, Twitter offers the fancy filters and ease that made you unique. How can you possibly win?

As more and more people and pros get into Instagram (here’s FlakPhoto.com‘s Instagram page for photographers, created by the ultimate curator’s curator Andy Adams), the need for people to manage, organize and display their work has got to improve. That’s where Instagram could win. It could grow even more by offering functionality that benefits not just consumers of photography, but creators of it. Flickr simply doesn’t have the sex appeal that Instagram’s got right now, which is unfortunate, because it’s a fantastic tool for slightly-serious-to-serious creators of photos.

Now Twitter is offering filters and Instagram-like functionality. You gotta be feeling nervous about that one, Instagram. But way back in 2011, Instagram got $7 million from Twitter, so it’s not like they’re sworn to each other’s demise. Then Facebook bought Instagram for a cool billion dollars, so it’s not like its beatable, unorganized platform is a great big hobo out there.

Most likely, Instagram is already on this in their secret underground laboratories, ready to out Flickr Flickr and stave off Twitter. Otherwise, right next to Hipstamatic in the digiphoto graveyard, Instagram runs the risk of having “We Were Hot Once” on it’s tombstone, which Mashable says is totally possible. So I’ll just relax and wait for the email that tells me when Instagram will take slightly more serious photographers slightly more seriously.

(Here’s my Instagram, and my Flickr.)

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SideBySideETC

Above: how we currently text. Below: how ETC technology will allow us to communicate more with symbols, images, and logos.

Happy birthday, text messaging. Today marks its 20th year as a communication form. So what a great day to pontificate on the next big thing in communications, which is right at our fingertips. Or, should I say, our thumbtips.

Imagine using pictures when you text and message and write online, in addition to words. It’s almost here, it’s cool, it’ll change how we communicate, and it came to me in a really neat way. Better grab a cup of coffee. This could take a minute.

I’m President of KW2, an ad agency in Madison, Wisconsin. We bought our building around 1990 from Towell Advertising, which was the longest-running ad agency in Madison. Three generations of Towells made ads here for long-time Madison businesses. But soon after we moved in, Towell Advertising changed its name to Roundhouse, and completely changed their business model to become a promotional agency.

Can you imagine? Here’s Bill Towell, all of 36 years old, telling his dad and grandfather he’s going to toss away the model they spent a couple of lifetimes growing. I bet that was an interesting conversation.

I’d known Bill over all these years, because a couple of good pals of mine worked at Roundhouse. Bill was always kinetic and intense and full of passion. His office was in a train car. They made their employees take a one hour lunch every day from noon to 1:00 PM on the dot. This is when I knew it wasn’t an advertising agency any more.

Well, Roundhouse worked really well, is still going strong, and Bill sold his share in the business a few years ago. In “retirement,” Bill drove around folks from the Porchlight homeless shelter for a year, mastered the art of lounging, and took a few classes at the University of Wisconsin-Madison. I bumped into him on LinkedIn, and invited him to see what we’ve done to the building he said goodbye to some 20 years ago.

It was fantastic. So much history. The names of classic Madison advertising folks and brands and campaigns was great fun to hear about.

Then in the “see you later” home stretch of our chat, Bill kind of blew my mind. He told me about how he and a team of digital folks across the globe figured out how to get pictures seamlessly integrated into digital communications, in the places words would typically go. Wow.

He invented the next big thing. It was one of those that you hear about and go “duh” and you smack your palm on your forehead. Palmsmack! Of course!

It’s called Enriched Text Content (ETC). It allows people to insert images, pictures, images, logos, and graphics into alphanumeric text. Palmsmack! What took so long?

If you go to their site, baddonkeysocial.com, it would seeeeeeeem to appear that Kraft is one of the first big brands to jump on board. And given that Forbes has Kraft ranked as the #14 social brand in the world, well, this could indicate that one of the world’s largest food manufacturers thinks Bill is on to something.

This makes so much sense. We’re going more and more and more visual as a species. Instagram had 10 million shares just over Thanksgiving weekend. Do you think we’re a visually-driven bunch of mammals? Seems like it. Words are work. Pictures are not. Pictures are fast. Words are . . . less fast. Poor boring old word-based texts. They’re going to look like black and white TV next to high def, wide screen LCD TV.

Look at how just the last few years of digital evolution has already changed how we communicate. A cursor arrow. A trash can symbol. A colon with a parenthesis next to it. New shortcuts in communication are getting created and used all the time.

What are the long-term implications? I think this will significantly change things. Are we headed towards a visually driven language, or alphabet? Will new symbols be created to visually communicate?

There’s value to the user. In the time that it takes to text the word weinermobile, a texter could send an entire ETC message, like the one here. Reading messages with symbols is faster as well. Palmsmack!

The value to brands will increase. A text or email or blog post with logos in place of pictures will make those branded messages worth more, yes? Many logos will not work, and will have to be tweaked. Nike, the NFL, sports teams, and Apple will look great. Other brands like Harley-Davidson Motorcycles may need some identity work to get their logos “text logo” ready.

More symbols and fewer words in the future? Makes sense. We’ve always loved symbols. Thirty-five thousand years ago, some French communicator tagged cave walls with symbols of the giant creatures that they hunted. He (or she) didn’t graffiti the word “DINNER” or “RUN FOR YOUR LIVES!” on the wall, the caveman/woman made symbols. Then the Egyptians, over 5,000 years ago, invented symbols to depict words, giving birth to the idea of written language. Then there’s the 15th century sign in an English street that showed a symbol of a boot on it, indicating where a black plague survivor could pick up a pair of sensible Mary Janes.

And then there’s ETC, the technology that paves the way for more symbols being used more often in some of the most popular forms of communication in this era.

We’ve gone from pictures on cave walls to pictures on social walls. Pretty cool.