I once had an advertising creative partner who loathed doing ads for P&G because they always demanded a demonstration of the product in action. My buddy felt that got in the way.
Apple on the other hand frequently uses “the demo” as the entire ad, not just a part of the ad. Apple and their agency TBWA are incredibly good at making the ad about the product, in a way that’s also all about the customer. In this familiar ad, which uses the same demo style as many iPhone and iPad Mini ads, it’s as if you, the customer, are using the product. Here, they sell, sell, sell by putting the customer first with these two ads that broke yesterday on their YouTube channel. The ad “Together” showed 11 apps in action. Uh, that’s a lot of demos.
It looks like some transit ads broke as well.
With 300,000 iPad apps to choose from, selling, selling, selling is a smart play.