Archives For Social media & networking

On October 7th and 8th, our company will do another 24-hour round-the-clock marathon, donating advertising and marketing goods and services to Dane County non-profits. It’ll be our sixth year. So far, KW2 and its partnering businesses have contributed almost $1.5 million.

We call it Goodstock.

Since non-profits are businesses, and they’re constantly strapped for cash, time and expertise, and they do so much good for so many people, we think this is a nice way to help out, while making our community a little better.

It’s wild. We pick about 10 non-profits (out of about 350 in Dane County), and literally, from noon on Thursday to noon on Friday, we sprint and think and work and drink Red Bull to complete thirty to forty different projects, from TV commercials to logos to public relations proposals to web-based tools. It’s exhausting, but immensely gratifying. We reveal the work at a big party at the High Noon Saloon.

But we want to do more good this year by asking others to directly help some non-profits on the 7th and 8th as well. Not at our offices, and not through us, but on their own. What can individuals, and schools, and groups and associations and businesses do? Really, anybody can simply contact a non-profit and ask what they need, right? How hard is that?

I thought we could ask senior citizen centers to contribute baked goods, or knitted stuff to soup kitchens or homeless shelters. We could ask schools to have kids to take the 7th to make some cool, inspiring art. Maybe some non-profits just need a new coffee pot, or copy paper, or new toys, or a rake, or a fridge, or gift card to Office Depot. Businesses can allow their employees to take the day off and volunteer. And then there’s the old stand-by, writing a check. Even in this economic fun-house we’re in, lots and lots of businesses can afford to cut a $50 check.

Think of how much extra good we can generate in just 24 hours. It’s exciting.

Do you have any ideas on how we can get more folks to do more good for non-profits on October 7th and 8th? Please let me know. Thanks.

One definition of an idea is “a new combination of two existing ideas.”

So, take culture, smash it into agriculture, and you’ve got The Wormfarm Institute, a group in Reedsburg, Wisconsin dedicated to fusing arts and eats.

Two Chicago ex-patriots, Donna Neuwirth and Jay Salinas, started it as a CSA, and they’re gradually developing some really, really cool ideas that push how we think about food, agriculture and the arts.

Their Woolen Mill Gallery displays art, and offers lectures and discussions on food. They offer artists in residency. Here is a great story on their roadside culture stands, as seen in the photo above, in the Milwaukee Journal/Sentinal.

Hats off to these folks, and their extremely cool idea.

Man, this is one of the funniest Facebook posts I’ve read. It’s one of those ideas that certainly has been done. If not, Amy Chaffee, you are a supergenius.

It’s the third year with talking babies in the Super Bowl. Kind of sad that without “Look Who’s Talking” we may never have seen them. Not sure who that’s sad for. Probably someone.

The computer animation gets better each year.

But what really dials it up this year is the social media stuff that they’ve done this year. The babies are tweeting here. Really funny. Those babies must be really smart, because they can talk like hip grownups, AND they can use Twitter very well.

Here is there 2008 pukey Super Bowl ad. Their 2009 ad. Check out the outtakes from a year or two ago. Really good.

My Dad was born in 1924, about 498 years before social media spaces were invented. I thought about him quite a bit this year around Thanksgiving, as that holiday was always big deal for him, and our family. Somewhere over the last couple of days, a social media light bulb went off in my head.

He loved Thanksgiving for a couple of reasons. One, because he loved being alive, and was very thankful for that. (I guess fighting through a horrid existence in the Army in WWII, and surviving a greater horrid existence as a prisoner of war will do that to a guy.) Two, he was thankful for his loving wife and family of five children. Moreover, getting us together as young adults, and with growing families of our own was no small feat. He said a prayer before every Thanksgiving meal, and it ended with “…and we’re all together.” He just wanted us all to be together for a day, laughing, eating, telling stories and having some fun. Together.

So here’s the cheap a-ha realization/analogy about my Dad’s sentimental big day.

Participating in social media is like being a Wallman on Thanksgiving: it’s about being all together. We share. Talk. Laugh. Tell stories. Debate. Engage. And eat pie.

When we Wallmans are not together, we’re living the life that we talk about when we come back together. When we social citizens are not together online, we’re living the life that we talk about when we come back together. We share. Talk. Laugh. Tell stories. Debate. Engage. If only we could eat pie online.