Archives For KW2
CareerCast.com (a job search site) did a survey, and weighed 21 factors that can create job stress. “Factors that weighed into stress levels included work environment, job competitiveness, opportunity for advancement and even perceived risk of unemployment.” The results?
Advertising account executive was rated the #9 most stressful job.
10. Real estate agent
9. Advertising account executive
8. Public relations officer
7. Highway patrol officer
6. Commercial pilot
5. Police officer
3. Taxi driver
2. Corporate executive
Yes, firefighters, surgeons, cops and pilots have stressful jobs. Bad stressful, not good stressful. People die and get maimed and horrifically scarred, physically and emotionally in these professions. That’s stress.
But advertising and public relations? C’mon. We’re here to help people, and sell stuff and change attitudes and perceptions and behaviors. Sure, it’s stressful. But nobody dies. Nobody gets maimed. There are no explosions, guns, fires, cancers, or crash landings. The scars are quite tiny by comparison. We get free pizza and make TV ads and we create art and have fun and laugh. And nobody dies.
I’ve known tons of ad folks over these 20 years, and I’d say only a handful were stressed out to the point where it affected their life. Most took the stress as the fuel. The juice. The energy of the job. And many absolutely loved the juice. I sure do. It’s a daily, exciting affirmation of being alive.
Take that, musical instrument repairers. (They ranked 1st on the least stressful jobs.)
I bought Knupp & Watson in August of 2008. It was not exactly the best time to purchase a company, let alone an advertising, marketing, creative communications company. If you’ll recall, that recession thing had just taken off like a rocket around that time. Needless to say, Mrs. Wallman was a very brave soul.
But the company had a great 2009, adding clients, and staff, and we had a hell of a good time along the way. We’ve created some fantastic work, achieved some great successes for our clients, and worked to make it the best place our people will ever work.
Yesterday, we officially became Knupp & Watson & Wallman. (As a co-worker put it, “the ego has landed.” Ha!)
The name change signals the second generation of this 23 year-old company. We’re pushing ideas and creative communications like never before, and are offering more and more web and motion services, in addition to the traditional communications vehicles that have existed since my Grandfather had a shop on Madison Avenue in the 1930’s.
Check us out here. Our new Web site is a living breathing organism that, like the rest of the online world, will be in a constant state of exciting change and evolution. Check back frequently.
Part of the site includes a big effort to participate, find, and share things within social networks. We park a lot of the insightful and inspirational ideas for you to enjoy here.
With one day under the belt, things are feeling very good. We’ve already received tons of congratulatory emails and calls from throughout Wisconsin, and beyond. We thank you for that.
How do we feel about our future? Well, our good friend Frank sums it up here.
FutureLab gives us a cool look at some trends in the workplace for 2010. Creative thinking, women, small businesses leading the way in the bounceback economy, employee happiness becoming a bigger currency, and personal brands will bump into traditional ones. It’ll be interesting to see what pans out.
(1) Organizations will embrace Design Thinking.
(2) Women will play a more important role in re-defining traditional notions of work.
(3) Small business owners will become the new stars of economic growth.
(4) “Happiness” will become a way to measure economic prosperity.
(5) Personal branding will become the buzzword of talented workers around the world.