Archives For Goodstock

On October 7th and 8th, our company will do another 24-hour round-the-clock marathon, donating advertising and marketing goods and services to Dane County non-profits. It’ll be our sixth year. So far, KW2 and its partnering businesses have contributed almost $1.5 million.

We call it Goodstock.

Since non-profits are businesses, and they’re constantly strapped for cash, time and expertise, and they do so much good for so many people, we think this is a nice way to help out, while making our community a little better.

It’s wild. We pick about 10 non-profits (out of about 350 in Dane County), and literally, from noon on Thursday to noon on Friday, we sprint and think and work and drink Red Bull to complete thirty to forty different projects, from TV commercials to logos to public relations proposals to web-based tools. It’s exhausting, but immensely gratifying. We reveal the work at a big party at the High Noon Saloon.

But we want to do more good this year by asking others to directly help some non-profits on the 7th and 8th as well. Not at our offices, and not through us, but on their own. What can individuals, and schools, and groups and associations and businesses do? Really, anybody can simply contact a non-profit and ask what they need, right? How hard is that?

I thought we could ask senior citizen centers to contribute baked goods, or knitted stuff to soup kitchens or homeless shelters. We could ask schools to have kids to take the 7th to make some cool, inspiring art. Maybe some non-profits just need a new coffee pot, or copy paper, or new toys, or a rake, or a fridge, or gift card to Office Depot. Businesses can allow their employees to take the day off and volunteer. And then there’s the old stand-by, writing a check. Even in this economic fun-house we’re in, lots and lots of businesses can afford to cut a $50 check.

Think of how much extra good we can generate in just 24 hours. It’s exciting.

Do you have any ideas on how we can get more folks to do more good for non-profits on October 7th and 8th? Please let me know. Thanks.

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In 2004, we at Knupp & Watson invented a cool way to give back to nonprofit organizations. We created a 24-hour marketing marathon called Goodstock. The brilliant Erica St. Angel, who is now at Sonic Foundry, had the idea to do a give-back marathon, and suggested we do it in a program with a group of agencies on the East coast. I suggested not doing it within a different group, but to do it on our own. Andrew Courter came up with the incredible name. And viola! Goodstock was born.

What makes Goodstock different from other marathons? Quantity and involvement. We crank our butts off. This year, our fifth, we completed 42 projects in just 24 hours. Videos, media plans, magazine ads, TV spots, a ton of work. We hustle up donated media and printing and help from lots of vendors. Just this year, we gave $355,000 in donated goods and services. Moreover, we really involve the nonprofits along the way, educating and informing them in an attempt to not just give `em fish, but a nice fishing pole as well.

This year, Judi Wax, a former colleague, asked if her agency in Charlotte could do a Goodstock. They did it in October, at the same time we did our Goodstock. Here’s their recap.

Then we were contacted by the awesome Morgan Cartier about the agency he works for in Vancouver doing Goodstock to help nonprofits in his area.

Well on December 4th, Harvey McKinnon Associates will do the big give-back in their Vancouver and Toronto offices.

It’s a very rewarding thing to be a part of helping our community in Wisconsin. But to have it go to Charlotte and now Canada is beyond rewarding. Whatever that is. Good luck folks!