Hopes and Dreams from the World’s Worst Commercial

It’s been called the world’s worst ad.

I sure hope this ad helps East Hills Mall in St. Joseph, Mo. And it will. It’ll help the mall have a good August. Will the mall do better than last August’s back-to-school push? Doubt it. Will it have a great 2014 because of the ad? Doubt it. Will it hurt the mall’s brand overall? Yes, because people will remember “East Hills Mall = bad advertising” for a long, long time.

And I dream of a day when nobody ever asks anybody ever to ever, ever, ever to make a video for $300, AND when nobody ever says, “Sure, I’ll take $300 to make a video!”

Like that’ll happen. All week long, I bet businesses across the land asked if they could get a video made for $200.

And I bet half asked the video could also go viral.

Here’s a local news station’s behind the scenes scoop.