If there are “blackout ads” during the Grammys, what should we call them?

February 10, 2013 — Leave a comment

Tonight is the first big live TV event in the US since last week’s Super Bowl. Are advertisers on stand-by, waiting for something to jump on, like an electricity malfunction?

Here’s a quick video asking you to predict the future. The “blackout ads” that appeard in social media as a result of the Super Bowl blunder paved new advertising ground. Advertisers took advantage of a one-of-a-kind opportunity to instantly connect with customers in ways that they haven’t before. These kinds of ads are going to happen again, most likely during the awards show season. So, this video asks, what is this new ad format going to be called from here on out?

Advertisements

No Comments

Be the first to start the conversation!

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s