Video Blog: 3 Cool Free Schwags Show How Maker’s Mark Ambassador’s Club Puts Customers First

January 14, 2013 — Leave a comment
These are bourbon ball makers. It makes four ice cubes. Four huge, whiskey-loving ice cubes, just one needed per glass.

These are bourbon ball ice cube makers. It makes four ice cubes. Four enormously huge, whiskey-loving ice cubes.

It’s simple. Give away exclusive cool stuff, for free.

That’s one way how Maker’s Mark puts the customer first. This short video blog shows three cool gifts I’ve received just by signing up for the Maker’s Mark Ambassador Club about five years ago. It’s a really cool loyalty program that rewards customers with exclusive perks. The letter that came with the gift this year encourages folks to go to the Maker’s Mark Facebook page to “share the laughs.” (Although it doesn’t look like a lot of folks did.)

Word of Mouth.org calls it one of the best fan clubs of all time in this great story. They’re right. Maker’s Mark is making a huge number of fans feel special just by doing things a little differently. This disruptive tactic goes a long way to build not just long-term customers, but long-term fanatics. And hey, volume was up 16% for the first half of 2011 according to Nielsen. (See their entry into the Ogilvy Research Awards.)

Here’s Maker’s Mark website where people can sign up for the Ambassador program. And here are some neat photos from Maker’s Mark fans over at Flickr.

Advertisements

No Comments

Be the first to start the conversation!

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s