“I got it, it got it! How about Elton John stars as a king who decides which of his subjects is worthy of Pepsi, and then a much less expensive star from X Factor sings a bad version of Respect and knocks him down into a dungeon! Yes! Super Bowl ad gold!”
Oh Elton. You were pretty good. And it looks like wearing a crown and big boots was a lot of fun and all, but golly. Where’s the cool? Pepsi’s super Bowl ads generally are more hip, and aiming at the next generation of cola swillers. This one falls down a dungeon of expensive mediocrity.