One way to you can crack open some cool creative ideas is to get closer. Robert Di Niro nails this idea. To prepare for his role as Jake LaMotta in Raging Bull, Di Niro threw himself into the character, literally transforming himself into a boxer to get closer. Who was his trainer? Jake LaMotta. That’s about as close as you can get.
And, you know what? If you’re in a community that’s pooping its pants about a blizzard, with 24/7 media coverage and Twitter freakout, the best way to get closer to the blizzard means to hang out…in…the…blizzard. It was very cool getting closer to Ma Nature.