Creativity question (blizzardcam edition): how close can you get?

February 2, 2011 — 2 Comments

One way to you can crack open some cool creative ideas is to get closer. Robert Di Niro nails this idea. To prepare for his role as Jake LaMotta in Raging Bull, Di Niro threw himself into the character, literally transforming himself into a boxer to get closer. Who was his trainer? Jake LaMotta. That’s about as close as you can get.

And, you know what? If you’re in a community that’s pooping its pants about a blizzard, with 24/7 media coverage and Twitter freakout, the best way to get closer to the blizzard means to hang out…in…the…blizzard. It was very cool getting closer to Ma Nature.

2 responses to Creativity question (blizzardcam edition): how close can you get?


    First, love the hat. It will brings out your eyes.

    Secondly, excellent question. I like what Ben Bernbach said: “The magic is the product… You’ve got to live with your product… You’ve got to get steeped in it… You’ve got to get saturated with it.”

    But I really appreciate what Luke Sullivan says, “Take the factory tour.” :)


    Hey Chad – thanks for the fashion props. And…bingo! Steeped, and saturated and taking the tour gets you WAYYYY closer. Those frickin’ old guys are still relevant. Check out this “Ogilvy & Blogging” post. Pretty cool.

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