“New and improved” is timeless. Taking the best attributes of a thing, or a service, and making it better is what Vince Lombardi would call blocking and tackling. You should look to your business’ best product or service or attribute, or the best piece of a product or service or attribute, and make a big ol’ list of improvements. Web and app developers are in continual “make it better” mode. Apple is always building a better version of their existing awesome things. Take what your customers love about you, and give them more reasons to feel the love.
Creativity question: how can you make your best thing better?
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