He’s baaaaack. This time The Old Spice Guy (Isaiah Mustafa) has yet another incredibly excellent script, but the typical props and effects that help him sell the heck out of something are gone. This spot has no sight gags, no effects, and really, no selling.
I think he’s saying look out for cool coolness and new ads that will lead up to Super Bowl Awesomeness.
If Progressive were to make an ad saying “look out for some upcoming Progressive ads” earth would get hit by a bad karma meteor. But Wieden + Kennedy does such a great job with this campaign, that Earth will not be hurled into blackness by bad karma. And if this is the opening volley to a big blitz where Old Spice out Old Spices Old Spice, well, we’re ready.