A call for more good at Goodstock. Got any ideas?

August 29, 2010 — 1 Comment

On October 7th and 8th, our company will do another 24-hour round-the-clock marathon, donating advertising and marketing goods and services to Dane County non-profits. It’ll be our sixth year. So far, KW2 and its partnering businesses have contributed almost $1.5 million.

We call it Goodstock.

Since non-profits are businesses, and they’re constantly strapped for cash, time and expertise, and they do so much good for so many people, we think this is a nice way to help out, while making our community a little better.

It’s wild. We pick about 10 non-profits (out of about 350 in Dane County), and literally, from noon on Thursday to noon on Friday, we sprint and think and work and drink Red Bull to complete thirty to forty different projects, from TV commercials to logos to public relations proposals to web-based tools. It’s exhausting, but immensely gratifying. We reveal the work at a big party at the High Noon Saloon.

But we want to do more good this year by asking others to directly help some non-profits on the 7th and 8th as well. Not at our offices, and not through us, but on their own. What can individuals, and schools, and groups and associations and businesses do? Really, anybody can simply contact a non-profit and ask what they need, right? How hard is that?

I thought we could ask senior citizen centers to contribute baked goods, or knitted stuff to soup kitchens or homeless shelters. We could ask schools to have kids to take the 7th to make some cool, inspiring art. Maybe some non-profits just need a new coffee pot, or copy paper, or new toys, or a rake, or a fridge, or gift card to Office Depot. Businesses can allow their employees to take the day off and volunteer. And then there’s the old stand-by, writing a check. Even in this economic fun-house we’re in, lots and lots of businesses can afford to cut a $50 check.

Think of how much extra good we can generate in just 24 hours. It’s exciting.

Do you have any ideas on how we can get more folks to do more good for non-profits on October 7th and 8th? Please let me know. Thanks.

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One response to A call for more good at Goodstock. Got any ideas?

  1. 

    Hey Andy – I’ve always been a big fan of Goodstock. What a great idea for an ad agency. I think in terms of having people give back on Oct. 7th, it would be easier to brainstorm ideas if you had some specific non-profits in mind, and maybe even what some of their needs might be – i.e. a wish-list. It think ultimately it’s easiest to give back what you’re best at. Maybe on that day, Staples gives 10 free reams of paper to every non-profit. Then FedEx volunteers to deliver the paper. And some freelance event coordinater or product manager agrees to coordinate the effort. Just off the top of my head, you know.

    I’m a freelance copywriter here in Madison. Let me know if there’s anything I can do to chip in.

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