The idea of theft: Nissan rips off Sony, who ripped off Letterman, and thanks to slo-mo smashings, it’s a good theft.

August 22, 2010 — 1 Comment

I once had an art director partner who said “If you’re going to steal, steal from the best.”

First Late Night with David Letterman had a bit where they released zillions of balls down a hilly street. Wow, what a fun mess.

Then Sony had this wildly popular ad to introduce the Sony Bravia LCD TV. They used 50,000 balls, and it was shot over four days. (Many, many interns collected all the balls. Gotta love interns.)

Earlier this year, Nissan has successfully, in my opinion, ripped off Sony with this ad for Qashqai. (An interesting, non-Google friendly name for a car, taken from a Turic-speaking people in Iran.)

Once sign of a good idea is its legs, or its ability to extend into more and differing communications. And the Sony brand has enjoyed the legs of the Bouncy Balls ad. Here are some examples.

An iteration, this time with paint instead of balls:

An iteration using Post-Its in India:

The making of:

Tango beverages spoof:

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One response to The idea of theft: Nissan rips off Sony, who ripped off Letterman, and thanks to slo-mo smashings, it’s a good theft.

  1. 

    The Knife cover took it to an entirely different level for me.

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