Apple’s iAd platform. The next big thing?

July 9, 2010 — Leave a comment

Check out this breakdown of a new iAd for Dove on the iPhone. It’s a great step-by-step look of how this platform can work.

The creative possibilities are clear. The immersion is fantastic. And we’ve heard already of it being a profitable platform for developers.

Apple just unleashed a whole new ad experience. And once again, a new Apple foray could pay huge dividends for the company that’s still puny in computer market share, but growing like a beast by owning critical touchpoints that surround computers.

Nice job Jobs.

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