A fantastic idea from Heineken: trick soccer fans into watching a classical concert during Champions League Match.

April 4, 2010 — 1 Comment

Have you seen this? It’s a fan-tastic idea from Heineken in Italy.

Imagine being a crazy soccer/football fan. On the night of a HUGE game, you’re asked to not watch the game on TV, but to go to a classical concert. Watch how Heineken used this premise for a stunt that’ll be talked about for years.

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One response to A fantastic idea from Heineken: trick soccer fans into watching a classical concert during Champions League Match.

  1. 

    What a fantastic idea! I will have to post this up on my own blog. Even better, the girlfriends had to sit through something they hated for once! Thanks for sharing Andy.

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