Cool t-shirt idea for a not-so-cool category: bottled water.

March 28, 2010 — Leave a comment

Check out this cool t-shirt/advertising idea for Evian. It’s a great idea that says ” if you want good water in you to feel good, and feel younger and fresher, hey, get some Evian.” Okay, maybe you won’t really, really, really feel younger, but the feeling good part could actually be true.

But last night, I saw a TV ad for Brita water filters with this uncool fact: each year, we go through enough bottled water to circle the earth with bottles, like, 3 times (I think it was 3 – may have been more.) Gross.

Brita has a cool site that’s aimed at reducing bottled water usage by, not coincidentally, increasing Brita water filter sales. Good idea. Let’s hope Brita beats Evian on this one.

The t-shirt made me think of this one Knupp & Watson & Wallman did a few years back for DogJog, a fundraiser in Madison for Dane County Humane Society. It won a bunch of awards, and helped our furry friends. The model is Mr. Sexy Jerod Gibson, who is going to have some of his groovy design work in Urban Outfitters soon.

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