Madison native Leo Sidran scores new Visa ad for 2010 World Cup.

March 15, 2010 — Leave a comment

Leo Sidran is a great cat. He’s played some great jazz drums all over the world, played a lot of guitar and has written a bunch of great pop music. Here he is on piano with the fabu Joy Dragland in Japan, doing a really great song from their Joy and the Boy duet. It’s always made me want to take a bath, then get dirty, then take another bath. For the last several years, Leo’s been in New York scoring music for ads.

Here’s his latest ad score, a really nice piece for Visa, promoting the 2010 World Cup. He recorded it with the Agape Children’s Choir in Waterfall, South Africa. Many of the children of this orphanage lost their parents to AIDS.

It’s an ad from famous sons. Leo’s dad is a really great dude, Ben Sidran. He played in Madison with Boz Skaggs and Steve Miller in the `60’s  (he wrote this tune but that’s not him on keys), has toured internationally as a jazz pianist, is a jazz thinkologist, and has most recently done a fantastic album, jazz versions of Bob Dylan tunes.

The ad’s director is Jake Scott, son of Ridley Scott who directed Alien, Blade Runner, and “1984“, one of the best TV ads ever.

Way to go Leo.

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