What if you were a young communications professional, and an old crusty turd who has been in the advertising and communications biz for 20 years sat down and gave you some solid advice on how to be awesome at your job?
That’s the premise going into a presentation I’m giving tonight to Ad2 Madison, the association for communications professionals from 18 to 32 years old, here in Madison, Wisconsin.
I wanted to arm these younger folks with the stuff I wish some crusty old turd like me would have given the younger version of the crusty old turd I became back in 1988 when I started. Some of it is the finger-waggling kind of “keep your elbows off the table” advice. Some of it is stuff that’s laser-beam relevant to communicators. I hope that all of it is of value.
Tonight’s co-stars include: Confucius, my Mom & Dad, Bill Bernbach, a sloppy puppy, Frank Zappa, Bart and Homer Simpson, my brother-in-law Clay, my 10 year-old daughter Lilly, and George Bernard Shaw.
If it sucks, hopefully the pizza and beer will provide some awesomeness.
I’ll tell you more about it tomorrow.