Check out this interview with Craig Allen and Eric Kallman, the creative team from Wieden & Kennedy who created the “I’m on a Horse” spot for Old Spice. They dissect how this great ad was shot. It was a really intricate three-day shoot in Malibu, using just one shot. (Take 57 was the The Take.) The actor Isaiah Mustafa had a lottttttttt of patience. From twit.tv.
Here is another interview with more W+K creatives about the ad.