I’m on a horse. Really. 2 interviews with the Wieden Kennedy creative team for Old Spice. What a (s)hoot.

February 20, 2010 — 1 Comment

Check out this interview with Craig Allen and Eric Kallman, the creative team from Wieden & Kennedy who created the “I’m on a Horse” spot for Old Spice. They dissect how this great ad was shot. It was a really intricate three-day shoot in Malibu, using just one shot. (Take 57 was the The Take.) The actor Isaiah Mustafa had a lottttttttt of patience. From twit.tv.

Here is another interview with more W+K creatives about the ad.

Thanks to pal Mike Rock for zinging this over via his Twitternets. (Mike’s the fake exec in the wonderful Truth anti-tobacco campaign.)

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One response to I’m on a horse. Really. 2 interviews with the Wieden Kennedy creative team for Old Spice. What a (s)hoot.

  1. 

    I’ve been meaning to ask you if you’ve seen this… the first time I saw it I thought “This is Wallman-worthy.”

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