Would we be healthier if Piggly Wiggly’s produce aisle was festooned with beautiful fruit crate art?

February 13, 2010 — Leave a comment

In business, great design is power. The better something looks, the more appealing it seems, and the more we want it, so the more we’ll buy, and re-buy, and re-re-buy.

If fruit packaging looked like these old fruit crate art labels, I’d be the healthiest guy in four counties, which would certainly make some produce companies more dough.

Would you buy more fruit and veggies if the packaging looked better? Would you buy more if the shopping environment was more appealing? Would you become healthier? And would that make you want to keep buying the healthy stuff?

No Comments

Be the first to start the conversation!

What do you think?

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s