In business, great design is power. The better something looks, the more appealing it seems, and the more we want it, so the more we’ll buy, and re-buy, and re-re-buy.
If fruit packaging looked like these old fruit crate art labels, I’d be the healthiest guy in four counties, which would certainly make some produce companies more dough.
Would you buy more fruit and veggies if the packaging looked better? Would you buy more if the shopping environment was more appealing? Would you become healthier? And would that make you want to keep buying the healthy stuff?