Slug bug! Amish! Grizzly Bear! And Stevie Wonder!!

February 7, 2010 — Leave a comment

Love the VW ad. Amish, pregnant, kids, blind people, famous people old guy in the package. Bringing back a cultural phenom! That’s a smart strategy. I wonder how many free “ads” have gone by over the years since “slug bug” got started.

Here’s the ad’s song from Grizzly Bear.

Is it gonna sell VWs? Hmmmmm….

More social stuff:

Brilliant social media strategy and execution too:

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