Show the product, AND make it emotional? It can’t be done!

February 3, 2010 — Leave a comment

Hey communications professionals: next time The Client asks you to give `em super-functional AND super-emotional, remember this engaging, smart campaign from Ikea. Lots of product. AND lots of feeeeeeeling. It can be done.

And the diversity message almost comes across as a social marketing campaign, like public service announcements to be cool to each other, even when NOT sitting on Swedish-designed futons.

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