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  • Lace up. Save lives. The (RED) idea continues with shoelaces.

Lace up. Save lives. The (RED) idea continues with shoelaces.

January 31, 2010 — Leave a comment

The (RED) campaign to fight AIDS in Africa has a cool new element — Lace up, save lives. Can’t wait to see these red shoelaces adorning our fellow human’s feeties.

(RED) launched (one or two years ago?) with Gap, Nike and Apple, all offering products branded with (RED). Proceeds of these products go to fight AIDS in Africa. What a great new step this is.

Purchasing shoelaces contributing to the fight to do some good on the other side of the world? Great idea.

In Advertising, Cause marketing, Ideas
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