• /
  • /
  • Lace up. Save lives. The (RED) idea continues with shoelaces.

Lace up. Save lives. The (RED) idea continues with shoelaces.

January 31, 2010 — Leave a comment

The (RED) campaign to fight AIDS in Africa has a cool new element — Lace up, save lives. Can’t wait to see these red shoelaces adorning our fellow human’s feeties.

(RED) launched (one or two years ago?) with Gap, Nike and Apple, all offering products branded with (RED). Proceeds of these products go to fight AIDS in Africa. What a great new step this is.

Purchasing shoelaces contributing to the fight to do some good on the other side of the world? Great idea.

In Advertising, Cause marketing, Ideas
permalink

No Comments

Be the first to start the conversation!

What do you think?

Fill in your details below or click an icon to log in:

Gravatar
WordPress.com Logo

You are commenting using your WordPress.com account. ( Log Out /  Change )

Google photo

You are commenting using your Google account. ( Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. ( Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. ( Log Out /  Change )

Cancel

Connecting to %s