Books

These are some great books advertising, communications and a bit of miscellany. They will make you better.

Linchpin

How to Get Ideas

How to Think Like Leonardo da Vinci: Seven Steps to Genius Every Day

Innovate Like Edison

Ignore Everybody: and 39 Other Keys to Creativity

Presentation Zen

Lunch Lessons: Changing the Way We Feed Our Children

Hoopla

Hey Whipple, Squeeze This

Creative Advertising

Baked In

Truth, Lies and Advertising

A Technique for Producing Ideas

The Anatomy of Buzz

Positioning: The Battle for Your Mind

Olgivy on Advertising

Where the Suckers Moon

The Art of Money Getting